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Guides to understand every lure

Focused reads on specific models: how they work, when they make sense and which mistakes to avoid.

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Yamamoto 5-inch Senko

Featured read

Soft plastics

Master the Yamamoto 5-inch Senko

Learn to read its fall, choose a rig and let a simple stick worm do the work.

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Latest guides

Zoom Super Fluke
Soft jerkbaits

Zoom Super Fluke

Control a soft baitfish that glides, darts and changes depth with very little weight.

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Zoom Trick Worm
Finesse worms

Zoom Trick Worm

Choose a rig that lets a simple worm glide, fall or work the bottom.

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Strike King Red Eyed Shad 1/2 oz
Lipless crankbaits

Strike King Red Eyed Shad 1/2 oz

Use vibration, falling action and speed changes to search water with depth control.

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04Strike King KVD Squarebill 1.5 Hard Knock

KVD Squarebill 1.5 Hard Knock

Use deflection, contact and casting angles to work shallow cover.

05Berkley Choppo

Berkley Choppo

Control rhythm, wake and pauses without turning every cast into a race.

06Berkley Heavy Cover Jig

Berkley Heavy Cover Jig

Enter wood and dense vegetation while keeping control of the fall and hookset.

07Berkley Finesse Jig

Berkley Finesse Jig

A compact profile, bottom contact and short movements for fish rejecting bulkier presentations.

08Rapala X-Rap Deep

Rapala X-Rap Deep

Control angle, cadence and depth with a jerkbait that runs deeper than a shallow version.

09Zoom Ultra Vibe Speed Worm

Zoom Ultra Vibe Speed Worm

Combine swimming, falling and vegetation contact with a worm that also searches for fish.

106th Sense SplashBack Popper

6th Sense SplashBack Popper

Use focused sound, splashes and pauses to stay on a surface target.

11Z-Man ChatterBait JackHammer

Z-Man ChatterBait JackHammer

What the blade adds, how the trailer changes it and where continuous vibration helps.

12Megabass Vision Oneten

Megabass Vision Oneten

Cadence, slack and pauses for understanding a benchmark suspending jerkbait.

13SPRO Bronzeye Frog 65

SPRO Bronzeye Frog 65

Cross vegetation, work openings and turn a visual strike into a controlled hookset.

Featured readDiscover the largemouth bassBiology, senses, habitat, reproduction, distribution and responsible fishing.Explore the fishing guides